Why are Clay Masks So Good?


Clay masks are a skincare staple, with brown, pink, green and every colour in between.


If you’ve ever had oily or pimple-prone skin, chances are you’ve given clay masks a go.


Clay masks aren’t just for helping with excess oil or acne though.  There’s a reason clay masks have been around for so long – they’re great no matter what your skin type!


Let’s find out what makes clay masks great.


What goes into Clay Masks?




…but there’s more to the answer than just that.


While all clays have strong cleansing and purifying properties, there’s a huge range of difference in between types of clay.


Clays come in all sorts of colours and consistencies, which can help different skin concerns.


For example, green clay and bentonite clay are both highly absorbent, making them great for really oily skin.  However, they’re so good at drawing stuff out from your skin, they can also absorb your natural moisture and leave your skin feeling dried out. 


On the other side of the spectrum, there’s pink clay.  Rich in silica to boost skin elasticity and cell regeneration, pink clay is gentle and helps with calming irritated or inflamed skin.


If you’re looking for a clay that’s great for all skin types, it’s hard to go past kaolin clay.  It can come in a range of colours but is often off-white.  Gentle enough for sensitive skin yet with strong natural absorption properties, kaolin has something for everyone.


Subi’s Holo Dream pore minimising and brightening clay mask is made on a kaolin base for optimal detoxification, clarification and brighter skin for all skin types.


Subi Holo Dream Face Mask


How to use Clay Masks


The application method is pretty straightforward: 


  1. Apply a thin layer of the mask to your face
  2. Wait
  3. Wash mask off


What NOT to do


When using a clay mask though, there’s sometimes a temptation to stick around at step 2 and wait until the mask is completely dry and hard.  You want to feel like the mask has done its job, right?


The truth is you’ve gotten the full benefits of your mask well before it’s flaky and starts cracking.


A general rule of thumb is to wait until the clay mask begins to get dry but is still a little sticky.  Once your mask begins looking lighter in colour, it’s likely reached this stage.  At this point your skin has absorbed all the nutrients from your mask.  Any longer and the clay will start sucking out your natural moisture, which can result in dried out skin.


How do you use clay masks in your skincare routine?


Let us know!


Team Subi