WE KEEP SKINCARE SIMPLE.

We’re a Korean Beauty brand based in Seoul that uses the latest Korean skincare technology.

We’ve blended that with Australia’s no fuss, minimalist approach to skincare and ingredients.

WE DO.

  • Design products that boost your skin.

  • Find clean, natural ingredients to use in our products.

  • Use the latest Korean Beauty innovations and technology.

  • Create simple, effective skincare you’ll want to use.

The Best K-Beauty for Pimples
The Best K-Beauty for Pimples

WE DO.

  • Design products that boost your skin.

  • Find clean, natural ingredients to use in our products.
  • Use the latest Korean Beauty innovations and technology.
  • Create simple, effective skincare you’ll want to use.

WE DON’T.

  • Test on animals. Ever.
  • Compromise on quality.
  • Make promises we can’t keep.

OUR BRAND STORY.

“Subi” means “defence” in Korean.

And that’s exactly what Subi is – a defence for your skin.

Subi products provide your skin with the defence it needs to stay smooth, hydrated and glowing, no matter where you are in the world.

Our Subi products are born in Korea, and backed by Aussie safety and skincare philosophies.

This means our products are naturally cutting-edge and infused with ingredients that are simple, effective and minimalist.

Subi – Your skin’s ultimate defence.

OUR BRAND STORY.

“Subi” means “defence” in Korean.

And that’s exactly what Subi is – a defence for your skin.

Subi products provide your skin with the defence it needs to stay smooth, hydrated and glowing, no matter where you are in the world.

Our Subi products are born in Korea, and backed by Aussie safety and skincare philosophies.

This means our products are naturally cutting-edge and infused with ingredients that are simple, effective and minimalist.

Subi – Your skin’s ultimate defence.